Published in The Startup·Dec 28, 2020Member-onlyA how-not-to guide to writing contentLet’s face it — writing is hard — and even the most seasoned writers get it wrong sometimes. There’s a variety of missteps that you can take down the road but nobody will judge you (except your audience 😉). If you want to avoid that minor hiccup, then here are…Content Marketing4 min readContent Marketing4 min read
Published in The Startup·Apr 28, 2020The Radical Power of AuthenticityA Rebellious Guide Against the “Fake It Till You Make it Mantra” What you’ll learn: Re-thinking the value of authentic experiences 2. Frameworks for solid team feedback 3. Principles behind creating authentic content 4. Building cultures with stronger values 5. Key lessons and advice on growth strategies Authenticity is a highly-sought value but very few companies know how to forge a genuine…Authenticity3 min readAuthenticity3 min read
Published in Betterism·Jan 29, 2020Member-onlyLessons on Thinking Better from James Clear, Scott Young, Shane Parrish and MoreThe idea of understanding and practising how to best live our lives has ignited the greatest minds for centuries. Looking back at great philosophers and thinkers, we see how they fully dedicated their lives constructing and deconstructing ideas, understanding behaviours and building better habits to improve and optimize their lives. …Life Lessons10 min readLife Lessons10 min read
Published in Content Grind·Dec 13, 2019Member-onlyWelcoming the Authentic Content EraMost of the exceptional and remarkable content pieces throughout the history of content marketing seem to have a few things in common: they are the result of mastery, collaboration, strong ideas, and are data-informed — plus they are always created with the purpose of educating and inspiring. Content and its…Content Marketing11 min readContent Marketing11 min read
Published in Writers Guild·Oct 24, 2019Member-onlyHow to Write Things People ReadA checklist for writing good human-first content What is authentic content? Authentic content revolves around a series of things like strong ideas, how you frame them, the way knowledge is curated and shared, and the type of experiences readers can relate to. When you create content that solves problems and inspires, content that caters to a clear target audience, you create…Content Marketing6 min readContent Marketing6 min read
Published in Predict·Sep 22, 2019Member-only8 Books That Spark 8 Inspiring IdeasFor most of my life, I voraciously read everything I could get my hands on — especially fiction. For the past 10 years though, I surprised myself by shifting my focus on non-fiction to challenge my understanding of the world, learn new things, and gain depth. I’ve never felt more…Books6 min readBooks6 min read
Published in Marketing And Growth Hacking·Jul 30, 2019Starting the Zero-Waste Knowledge Revolution with GrowthTalkPaving the way to personal branding and authentic content through one-on-one curated knowledge. — Written in collaboration with Maxime Lagresle We live in a world where many of the things we need to thrive — to create, innovate, collaborate, and solve problems — aren’t only learned through academic education or training. Across many industries and especially in the tech space, everything has evolved in…Personal Branding8 min readPersonal Branding8 min read
Published in The Startup·May 9, 2019Member-onlyA Case for Building Authenticity in Content CreationThe reality for many marketers out there is that it’s becoming more difficult to create authentic content that stands out. In a space of information overload, companies and marketers are moving away from shallow, bite-size pieces to more time in-depth content — to make their voice heard and build a…Content Marketing6 min readContent Marketing6 min read
Published in Innovo42·Apr 11, 2019Member-onlyRebrand, Kick Off, Go — An Inside Account into Our Start-Up’s RoadmapIn today’s crowded landscape of companies, ideas, and products, having a clear plan and strategy for your business becomes the one critical element entrepreneurs need to focus on to take their company to another level. And although companies take pride in having a viable product, it’s equally important to establish…Content Marketing10 min readContent Marketing10 min read
Published in The Startup·Mar 27, 2019Member-onlyStaying Human in the Digital Era (A Series of Fortunate Tips for Shaping the Next Generation)World Wide Webers, it’s 2019 and the talk of town are topics that so many of us interact with every day: conversational marketing, behavioural science, machine learning, process automation, productivity tools, chatbots, algorithms, artificial intelligence, big data, deep learning, accelerating digital transformation, and so much more. At the same time…Business17 min readBusiness17 min read
